Social media can be a powerful tool for small to medium sized businesses, but it takes big commitment. Given the nature of social media, it requires lots of love and attention and a willingness to engage directly with your audience – but with a social media strategy and careful planning to streamline your activity, it can become a manageable asset for your business.
But what if we told you social media could help your business tap into new audiences, build brand awareness, help with lead generation and customer retention? And help you build trust and create great relationships with your target audiences?
The key is to choose the social media strategy that’s best suited to your business, and focus only on a few social media channels – not all of them. It is better to do one or two really well than do all of them badly.
Social media gives brands an unparalleled opportunity to join in conversations and engage with their customers. When executed properly and consistently, these interactions pave the way for brand loyalty. While it still takes time to earn customer loyalty, social media engagement can help businesses build that trust more quickly.
Social media expands your outlets for attracting inbound traffic to your website. Every social profile that you have is a potential path to your site and each post is a new opportunity to provide value and show visitors and followers why they should visit your website. Ultimately, these visits can result in more leads and conversions.
Customers can contact a customer service representative faster and easier now than ever before thanks to social media. Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before. Customers can now communicate real feedback in real time like never before, something businesses have strived to achieve for a long time.